L’Oréal have enjoyed a highly collaborative relationship with Spark for over 5 years. Through Sparks fresh thinking and bespoke approaches we’ve experienced the world of our consumers first hand and this continues to inspire and challenge our thinking to be more consumer-centric.

Penny has a proven record of helping us translate consumer experiences and understanding into actionable, valuable insights for our organisation. Penny is passionate facilitator, challenging our thinking where necessary and really helping us to keep our focus on the needs of the consumer.

Our work with Spark has helped to develop our organisation’s consumer-centric capabilities and culture.

Joanne Norton,
Consumer Insights Director, L’Oréal

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Canon has worked with Spark over the past few years to design and facilitate our insight and planning capability development.  Penny’s passion for consumer understanding and her business acumen ensures the time we invest in learning and consumer experiences is extremely worthwhile.  Penny is a great facilitator, and has been recognised as such from all functions of the business who have attended her sessions – energetic and inspiring with a focus on practical learnings and outcomes, and the right balance of discipline.

Kate Guaran,
Senior Manager, Consumer and Product Marketing, Canon



NDIS engaged Spark Research to conduct qualitative research amongst our key stakeholders to fine tune an important piece of communication. The research timelines were extremely short due to a deadline but Spark was accommodating and flexible. Spark provided a comprehensive report clearly outlining recommendations (in priority order to enable us to work practically within our deadline). The report also included contextual learnings which have applicability far beyond this one piece of communications and were very much appreciated by the team.

The resulting important communication is onto its third print run.  This product has been a huge success, generating strong word of mouth interest. We have thousand of back orders and very positive response from the community.

Penny is professional and a pleasure to work with. We also had positive feedback from our Stakeholders and their clients which reinforced this.

I would not hesitate to recommend Spark Research.

Anna Urquhart
Assistant Director, Communications and Stakeholder Engagement, NDIS